Tuesday, October 23, 2018

Okanagan Trip, Part V, we head to the current home of controversy, Ex Nihilo!

Don't understand my blog title? Well, then you obviously haven't heard about their most recent ad campaign. Here is a sample of this campaign that showed up on the Instagram page of Chaos Wine and Spirits, which is designed to be their "provocative" brand, I suppose.

Believe me, this was not the most startling image that was posted.

To be honest, I kind of like this ad. I don't really have a problem with ad campaigns that get people talking, and this one certainly succeeded at getting the BC wine industry buzzing. But in this day and age of #MeToo and a spotlight on women's rights, do you really want to be known as the winery trying to sell wine with T&A? I just cannot imagine who thought this was a good idea. Getting people talking, good thing. Pissing off a large segment of your customers? Notsomuch.

Obviously the backlash had consequences. This image, and all the others, have been taken down.

Anyway, we were at Ex Nihilo for a lovely seated wine and food pairing in August where we got to sample a few wines we had not yet tasted; so enough controversy, let's get to the wine.

That's it for new stuff from this tasting; we always have a quality experience here and this time was no exception.

Next up: The Okanagan trip continues at Intrigue, and I have another catch-up random entry that you are not going to want to miss, because there will be at least THREE wines reviewed that make my "Best of the Best" list! It's a big one!

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