Don't understand my blog title? Well, then you obviously haven't heard about their most recent ad campaign. Here is a sample of this campaign that showed up on the Instagram page of Chaos Wine and Spirits, which is designed to be their "provocative" brand, I suppose.
Believe me, this was not the most startling image that was posted.
To be honest, I kind of like this ad. I don't really have a problem with ad campaigns that get people talking, and this one certainly succeeded at getting the BC wine industry buzzing. But in this day and age of #MeToo and a spotlight on women's rights, do you really want to be known as the winery trying to sell wine with T&A? I just cannot imagine who thought this was a good idea. Getting people talking, good thing. Pissing off a large segment of your customers? Notsomuch.
Obviously the backlash had consequences. This image, and all the others, have been taken down.
Anyway, we were at Ex Nihilo for a lovely seated wine and food pairing in August where we got to sample a few wines we had not yet tasted; so enough controversy, let's get to the wine.
That's it for new stuff from this tasting; we always have a quality experience here and this time was no exception.
Next up: The Okanagan trip continues at Intrigue, and I have another catch-up random entry that you are not going to want to miss, because there will be at least THREE wines reviewed that make my "Best of the Best" list! It's a big one!