He and his partners renamed the winery "Rust Wine Co". I guess it was just cheaper to use some white out on the "ICO". Perhaps it's a little more involved than that....
From their website, "Why Rust?"
THERE WERE SEVERAL REASONS WHY WE WERE DRAWN TO THIS ADMITTEDLY UNCONVENTIONAL IMAGE. THE EVOLUTION OF RUST IS UNSCRIPTED. ITS COLOURS EMERGE FROM THE TOUCH OF NATURE AND BLEND INTO ENTIRELY UNPREDICTABLE FORMATIONS. RUST THEREFORE SERVES AS A PERFECT METAPHOR FOR WINE. WHILE PEOPLE CAN NUDGE THE PROCESS ALONG ITS WAY, THE FINAL PRODUCT IS DETERMINED BY THE LIFE OF THE VINES, THE DEVELOPMENT OF THE VINTAGE, AND THE MOMENT OR MEMORIES OF ITS ENJOYMENT. ONE OF THE MOST WONDERFUL CHARACTERISTICS OF WINE – WHICH IT SHARES WITH RUST - IS THAT IT IS TRULY ALIVE, EVOLVING AND TIMELESS.
Makes sense. I guess. Anyway, it's a little bit "out there", but what would you expect from someone who was involved in the launching of The Hatch?
To the wine!
|Rust Wine Co. 2016 Riesling ($18.00)|
|Rust Wine Co. 2016 Pinot Gris ($20.00)|
|Rust Wine Co. 2016 Semillon ($22.00)|
|Rust Wine Co. 2016 Rosé ($22.00)|
Made from 100% Zweigelt and if you've ever smelled Zweigelt, that won't be a surprise to you. Tart strawberry and rhubarb aromas and flavors. Quite dry.
|Rust Wine Co. 2015 Pinot Noir ($25.00)|
|Rust Wine Co. 2014 Golden Mile Zinfandel ($40.00)|
You think you know Zin? You don't know THIS Zin. NOTHING like the big jammy Zinfandels you might be used to. Aromas of white pepper, blackberry and pencil shavings. Savory on the palate, with herbs and black pepper dominating, but not overpowering, the fruit. We decided this would be a terrific pairing with a Rosemary-crusted Prime Rib, and a couple of weeks ago I put that to the test. We were right. OH, so right. Absolutely delicious.
Well that's it for this entry, we left here satisfied with a bottle of Riesling and a couple bottles of that incredible Zin. Very friendly service and a nice space. Check this one out next time you are in the area!
Next up: Oh so much to still report on. Still have to report on our "Chile" night which was wonderful, and there are three more entries in this Okanagan Trip to come, including the main event of the trip. I'll try to get them all done before the New Year. And let's face it, I'm going to be drinking some great wine over the Holidays so that will be another report!